ALDERAAN BUSINESS SOLUTIONS
ABOUT
Our Mission. Our Team. Our Values.
MISSION
Our mission is to provide trusted operations partnerships for fast-growing small digital marketing agencies based in the US and with remote international teams.
MEET THE ALDERAAN TEAM
Leah Leaves
Founder
I’ve been a remote professional working with small online businesses and digital agencies since 2007. I believe in creating partnerships with a purpose and always striving for significant outcomes. When you work with me and my team, you can expect collaboration with transparency and consistency.
Tracy Murray
Business Coordinator
I focus on coordinating the day-to-day operations to drive business development forward. With a corporate background in healthcare management, I love the fast-paced and ever-changing environment of the digital marketing world, and bringing the components together to create the larger vision. With a true passion for organization, I support our projects, team, and systems so Alderaan can continue to be a leader in digital agency operations and growth.
Michael Leaves,
Special Events Coordinator
As Alderaan’s Special Events Coordinator, I ensure our team and clients feel completely cared for, supported, and successful during on-site events and meetings. This means taking care of all event-related items from planning and logistics, to providing exemplary customer service and taking care of everyone’s needs throughout the event. My love for event management was born from enjoying making connections throughout my career, combined with a quite clever sense of humor and desire to bring joy to people. Outside of Alderaan, you can find me fly fishing, hiking the Rockies, and perfecting my Jedi mind tricks for the greater good of all. What I find most exciting about digital marketing is its data-driven nature and constant evolution. It's a field that keeps me on my toes, always seeking new ways to make an impact, which is why I’ve invested a great deal of my time learning new things. When I'm not immersed in the digital world, you'll likely find me in a galaxy far, far away (huge Star Wars fan!), exploring the wizarding world of Harry Potter, or diving into epic video game adventures. I absolutely love spending time with my husband and our 2 furbabies.
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Chardy Hoshino
Account Manager
With a diverse background in digital marketing, Chardy is deeply committed to turning visions into scalable systems and processes while prioritizing client success. His expertise in building efficient internal operations and fostering strong client relationships makes him a valuable asset to our team.
MEET YOUR OPERATIONS TEAM
Janine Yanez
Director of Operations
I am a process improvement enthusiast with a passion for leadership and strategy. With my mind on the big picture, combined with an eye for detail, I help our clients stay aligned with their vision while improving efficiency and creating structure, balance, and harmony within teams.
I oversee the day-to-day operations of our clients’ digital marketing agencies, striving to bridge gaps and create sustainable, efficient, and scalable business ecosystems. After many years of working in operations and corporate project management, I became a business consultant in 2019. I have worked with companies with over 90% remote staff and am well-versed on the challenges a remote workforce can face.
As a New York native, I moved to small-town North Carolina with my husband in 2021 to pursue our dreams of living a life immersed in nature. When I am not working, you can find me creating music, working on my many personal projects, and spending time outdoors.
Suenalie Sythat-Macon
Outsourced Operations Manager
As an Operations Manager and Certified DBM at Alderaan, I create and streamline processes, assess projects against KPIs, and keep operations moving forward - so our clients can focus on business growth instead of being stuck in the day-to-day.
I love the innovative and quickly-changing nature of digital marketing agencies. The excitement and challenge definitely keeps me on my toes! I rely on communication and organizational skills to both discover and bridge gaps, improving overall operations.
I value people and relationships, and always approach work on a personable level because people matter. Outside of work, you can find me binge watching Harry Potter movies with my husband, trying out new recipes, or hiking with my two furbabies.
Kelly Garcia
Outsourced Operations Manager
I specialize in operational support for Alderaan’s clients, excelling in SOP development, recruiting assistance, and system maintenance for seamless project management. My client-centered approach ensures exceptional results, driven by a commitment to integrity and a relentless pursuit of success.
I studied Art Direction at Savannah College of Art & Design for two years before transferring to Columbia College Chicago to focus on Marketing Communications to hone my skills in this dynamic, fast-paced industry. I especially love seeing how digital marketing is able to adapt and grow as times and trends change.
Outside of work, you can find me lifting weights, spending quality time with loved ones, and playing video games.
Julie Vongchanh
Outsourced Operations Manager
I'm dedicated to supercharging agency productivity by refining internal processes, optimizing workflows, and fostering seamless cross-functional collaboration. With a background in top-rated Australian advertising agencies and a track record of delivering high-impact projects for global brands, I bring a unique perspective to operations.
I possess strategic thinking skills coupled with a strong understanding of business, marketing, and technology fundamentals. I thrive in fast-paced environments, excelling in roles demanding creative problem-solving and adaptability.
The ever-changing digital landscape fuels my passion and offers countless opportunities for growth and creativity. My ultimate goal is to deliver outcomes that genuinely benefit my clients, and I strongly prioritize integrity. For me, trust is built upon reliability, respect, and accountability.
Louise Leaves
Virtual Operations Associate
As an Operations Associate, I have a love for organization and helping maintain structure in digital workspaces. Drawing upon my extensive background in administrative roles, including supporting operations and managing the administrative tasks of a private small business, I endeavor to help streamline daily operations so our teams can operate efficiently and focus on exceptional delivery for customers!
Jevilyn Badayos
Virtual Operations Associate
I provide assistance in Operations and Project Management, ensuring that projects remain on schedule. I'm organized, detail-oriented, and always looking to improve. My goal is to drive growth and refine processes, working with urgency, discipline, and excellence to streamline and organize projects. I prioritize open communication and trust in remote work.
I have 10 years of professional experience in Human Resources and Project Management, with a Bachelor's degree in Entrepreneurial Management. For the past three years, I have successfully transitioned to working remotely in the digital space, allowing me to balance work and family life.
I am passionate about supporting digital marketing agencies in building strong systems and processes to thrive in the ever-changing, cost-effective, and customer-engaging realm of digital marketing.
Mireje Sang-olan
Virtual Recruiting Assistant / Operations Associate
I specialize in finding, attracting, and matching the right candidates with the right positions based on our clients' needs and standards. With efficiency, resourcefulness, leadership, and problem-solving skills, I tackle every recruitment challenge with dedication.
Equipped with a Black Belt certificate from SocialTalent and completion of the Rocket Fuel University course, I bring expertise to excel in my role. I especially love working with digital marketing agencies because of the blend of creativity and technicality that is needed to connect with target markets and drive growth.
I am results-driven, well-rounded, and a natural problem-solver. My passion lies in team management and creating scalable systems, and I'm here to help you reach your goals.
Sarah Cuesta-Dawson
Freelance People Operations Coordinator
As a Certified Digital Business Manager and Online Business Manager, I help our clients harmonize their business systems and workflows so they can create a business that runs smoothly, efficiently, and profitably, while taking care of their people.
After running my own busy therapy practice for over 13 years, I have an inside understanding of the entrepreneurial mindset and the challenges of growing a business. This allows the heart of everything I do to be about helping clients to succeed professionally, while taking excellent care of their teams and customers.
People, processes, and technology have always been my ‘thing,’ and the digital marketing industry allows me to work with all three at the same time in an environment that's never standing still.
OUR CORE VALUES
GROW OR DIE
One of Leah's favorite business books, which has greatly influenced Alderaan's outlook, is Traction by Gino Wickman. In it, he carefully lays out exactly how to get a grip on your business and supercharge your results through his Entrepreneurial Operating System (EOS). The framework is simple enough to read through and for any business owner or team leader to grasp.
However, simple does not mean easy.
It takes commitment, it takes a calculated approach, and it takes an Integrator*/virtual COO and operations consultants to make it all happen.
*An Integrator is the glue that holds the organization together, acts as the ‘right hand person’ to the CEO (also known as the Visionary), and is responsible for driving results.
We are fanatical about the details; operating on logic and prioritizing smart action to gain the company steady growth and forward momentum.
When the business is organized, the processes are streamlined, and the team is crystal clear on what’s expected of them, we can achieve anything together.
DRIVEN TO SUCCEED
If you’re like us, you are a high performer with a sense of urgency, discipline, and self-motivation. This applies to your bursts of work just as much as your well-deserved rest time.
While you’re inspired to dream big and develop new ideas for your business, we're inspired to support you by organizing the details, build a streamlined process, and manage the project to completion. We both expect the most from each other, day in and day out, which is why we’re such a good team together.
With such high standards, we also expect high rewards.
Rewards can come in many forms, such as:
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Steady growth in profits,
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Personal pride in our accomplishments,
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Gifts to highlight our gratitude for each other,
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Words of encouragement and acknowledgment of our successes,
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More time spent on the things we enjoy and with the people we love.
Together, we’ll clarify the standards of working together and identify the expected rewards.
EXPECT THE BEST
FROM YOURSELF
Let’s be honest with each other. Working with a remote team can be hard.
Friday morning comes and you still haven’t heard from your virtual assistant on the project that’s due this week. You saw on Facebook your sales rep is out to coffee in the middle of the morning when their calendar says they’re supposed to be on a sales call. You’re writing out your top priorities for the week on a Sunday afternoon and it hits you that your social media specialist didn’t send you this week’s content to review ahead of time.
At a glance, these scenarios provoke an instant and negative reaction.
What’s taking them so long? Why didn’t they update their calendar if something changed? Why can’t they just do what they said they were going to do?
Just as the in-person office setting requires a cool head and professional demeanor, so too does the online workplace.
Before you pick up the phone to chew out your VA, you receive a Slack message from me explaining the VA had a death in the family yesterday, but sent along the project that’s 90% of the way done and I’m going to have it completed for you by midday. Before you angrily screenshot the sales rep’s Facebook post to grab proof of their lack of work, you receive a Facebook notification of the sales lead tagging your company in a post thanking you and the sales rep for an ‘inspirational phone call session and e-gift card to their favorite coffee shop’. Before you scroll through days of direct messages and emails searching for the social media specialist’s original contractor agreement and obligations, you check our weekly progress report update in Asana and see the link to the social media posts to review is right there.
Especially because we’re working remotely, don’t you want to feel you can trust your team?
Of course!
Here’s how: This trust can only be built by being reliable in both our words and actions, showing respect in our communication with each other, demonstrating accountability by adhering to deadlines, and consistently taking responsibility for our mishaps while stepping up to the plate to fix it.
By having and displaying integrity, we can trust each other, be engaged with our work, and all be successful.