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DISCOVER

The Aldera Approach

Your Path to Remote Digital Marketing Agency Success

Our highly experienced team of operations professionals is here to guide you on a transformative journey, introducing you to the Aldera Approach - the 3-step simplified system for small business success in the dynamic world of digital marketing and advertising agencies.

Are you a small digital marketing agency with ambitious goals?

Do you find yourself juggling the never-ending demands of daily operations while striving to reach your agency's growth potential? 

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Our proven system revolves around three fundamental steps: Goals, Systems, and Team. Why three? It's not just a number; it's a strategy. Simple, memorable, and fostering adaptability, these three pillars are the foundation of your agency's transformative journey.

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This is more than a framework; it's a partnership.

We don't just offer guidance from the sidelines; we roll up our sleeves and work hard alongside you and your team.

Since we plug into your agency, becoming an integral part of your remote company culture, this work is done with you side-by-side, day-by-day, with results seen (and felt) in 90 days or less, and engagements ongoing as your agency continues to grow.

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Unpacking Our Proven Process to Growing Your Agency

What does The Aldera Approach look like in action?

GOALS

Clarifying Your Agency's North Star

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Vision

Vision

Every agency needs a north star, a guiding light that illuminates the path to success...

The Aldera Approach begins with clarifying your agency's vision. What do you want to achieve? Where do you see your agency in a year, five years, or even a decade? We'll help you craft a compelling vision that fuels your journey.

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Vision

Values

Decision-making can be tough in the fast-paced world of digital marketing...

But when you know your agency's core values, decisions become clear. The Aldera Approach helps you define and embrace your values, making decision-making a breeze.

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Vision

Plan

Success doesn't happen by change. It's a result of deliberate, strategic planning...

 With the Aldera Approach, we'll show you how to create SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals that propel your agency forward.

SYSTEMS

Building a Solid Foundation for Sustainable Growth

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Vision

Baseline

Ownership is the cornerstone of effective agency operations. The Aldera Approach...

guides you in establishing a baseline where every team member understands their role, responsibilities, and ownership within your agency. This includes elevating certain A-players to be Team Leads or Managers and leading them to eventually become leaders of leaders.

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Vision

Standardization

Consistency is key to growth. We'll collaborate with you on how to standardize your...

processes and workflows, ensuring that every task is performed efficiently and effectively and that you’re achieving a high utilization rate and increase in profit.

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Vision

Accountability

Elevate your agency by fostering a culture of accountability. The Aldera Approach...

empowers you to encourage accountability at every level, from team members to leadership, creating a culture where everyone is invested in your agency's success. This includes transparency in Quarterly Company Reviews and Planning sessions, honesty when tracking KPIs across the organization, and mentorship in day-to-day interactions.

TEAM

Building and Engaging Your Dream Team

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Recruiting

Your agency's culture starts with the right team members...

We'll guide you through the process of recruiting individuals who not only have the skills but also align with your agency's culture and values.

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HR Management

 Managing your agency's culture is an ongoing process...

You'll learn how to nurture and manage your agency's culture, ensuring that it remains a driving force behind your success, passed from team member to team member.

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Vision

Retention

Your agency's culture becomes a powerful tool for retaining top talent...

We'll show you how to leverage your culture to keep your team members engaged, motivated, and dedicated to your agency's mission.

Join the Ranks of Successful Agencies

Let's make your agency's success story one for the digital marketing hall of fame.

No matter where your agency currently

stands - whether you're making $500,000 a year or on the cusp of reaching a few million in annual revenue - the Aldera Approach is your ticket to stability and sustainable growth.

 

Using our process, embark on a journey toward a stronger business foundation, confident decision-making, and the agency growth you've dreamed of.

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